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Purpose of this work is the analysis of recreation entertainment marketing’s role on increasing attendance to basketball matches as a spectator. As a tools and method; “Recreation Entertainment Marketing Scale”, which was developed by the researcher and consisting of 5 sub-dimensions (Recreation, Quality, Promotion, Facility, Belonginig) , is used in the work. Testing scale, which consists of 25 questions, has been applied to 100 people randomly chosen in Istanbul province and as a result of factor analysis 3 items were removed from the scale. KMO (0,887) test was applied in order to determine the efficiency of the data gained by the sample. Cronbach’s Alpha is measured as (0,819) for reliability. The final survey was conducted with 251 women and 820 men 1021 people chosen with random sampling method who attend Fenerbahce Ulker and Anadolu Efes Basketball Clubs’ matches. For the analysis of the research statistical package programme was used and frequency distributions, cross tabulation and ANOVA testing was applied for the statistical analysis. Findings; It was determined that the audience attending the matches are mainly the male audience between the age of 18-35. There was statisticly significiant differences between education level and qualty sub-dimension ( p<0.05 ). Participant come to match to support  their basketball clubs and also they participate with teir friends. Results; It was determined that the audience attend the matches not only support their teams but also have fun and they see the matches as a recreative activity to spend a nice time with their families. Ozet Bu calismanin amaci; rekreatif eglence pazarlamasinin basketbol maclarina seyirci olarak katilimi arttirmadaki rolunun incelenmesidir. Gerec ve Yontem olarak; Calismada, arastirmaci tarafindan gelistirilen ve 5 alt boyuttan olusan (Rekreasyon, Kalite, Tutundurma, Tesis ve Aidiyet) “Rekreatif Eglence Pazarlamasi Olcegi” kullanilmistir. 25 sorudan olusan deneme olcegi Istanbul Il’inden tesadufi yontemle secilen 100 kisiye uygulanmis yapilan faktor analizi sonucunda 3 madde olcekten cikartilmistir. Orneklemden elde edilen verilerin yeterliliginin saptanmasi icin KMO (0,887) testi yapilmistir. Guvenirlik icin Crombah Alfa= (0,819) olarak cikmistir. Nihai anket Fenerbahce Ulker ve Anadolu Efes Basketbol kuluplerinin maclarina gelen ve tesadufi orneklem yontemiyle secilen 251’i kadin 820’si erkek toplam 1021 kisiye uygulanmistir. Arastirmanin analizinde istatistik paket programi kullanilmis ve istatistik incelemelerinde frekans dagilimlari, capraz tablolama ve ANOVA testleri uygulanistir. Bulgular; Maclara gelen seyircilerinin agirlikli olarak 18-35 yas araliginda erkek seyirciler olduklari belirlenmistir. Seyircilerin egitim durumlarinda kalite alt boyutu icin anlamli farklilik oldugu gorulmektedir. ( p<0.05 ). Katilimcilar basketbolu destekledikleri icin maclara geldiklerini belirtirken, daha cok arkadaslari ile maclara gelmeyi tercih etmektedirler. Sonuclar; Seyircilerin maclara, sadece takimlarini desteklemek icin degil ayni zamanda eglenmek ve maclari aileleri ile guzel vakit gecirebilecekleri rekreatif bir etkinlik olarak gordukleri icin katildiklari tespit edilmistir.

uluslararası i̇nsan bilimleri dergisi

The analysis of recreation entertainment marketing’s role on increasing attendance to basketball matches as a spectator&lt;p&gt;Rekreatif eğlence pazarlamasının basketbol maçlarına seyirci olarak katılımı arttırmadaki rölünün incelenmesi