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This article focuses on "Golden Microphone Award" song contest which has been organized under the sponsorship of Hurriyet Daily News between the years of 1965-68. Between the different forms of popular culture/music and mass media, there is a characteristically symbiotic relationship in which one almost can not survive in the absence of the other. Golden Microphone song contest, organized under the sponsorship of the mass media institution, Hurriyet Daily News, requires an evaluation in a scope that exceeds this symbiotic relationship. Because the role that Hurriyet plays in the circulation and the support of the dominant ideological definitions and representations is more important here. If we consider Golden Microphone contest as a moment,we can say that: there is a dynamic arena for the media, official ideology, musicians and audience in which both the elements of resistance and consent, the issues of the past and the future; hence overlapping and conflicting elements are available. In this framework, this research tries to analyse the dynamics of this specific moment of Turkish popular music history by using the theoretical status of media, sponsorship, ideology and hegemony concepts. Ozet Bu makale, Hurriyet Gazetesi’nin sponsorlugunda 1965-68 yillari arasinda duzenlenen “Altin Mikrofon Armagani” adli sarki yarismasi uzerine odaklanir. Populer kulturun/muzigin farkli formlari ile kitle iletisim araclari arasinda, digeri olmadan birisinin hayatini neredeyse surduremez oldugu karakteristik bir simbiyotik iliski vardir. Bir kitle medyasi olarak Hurriyet Gazetesinin sponsorlugunda duzenlenen “Altin Mikrofon” sarki yarismasi, bu simbiyotik iliskiyi asan bir cerceve icinde degerlendirmeyi de gerektirmektedir. Cunku Hurriyet’in egemen ideolojik tanimlar ve temsillerin dolasimi ve pekistirilmesinde oynadigi rol, burada cok daha onemlidir. Altin Mikrofon yarismasini bir ugrak (moment) olarak ele alirsak sunu soyleyebiliriz: bu ugrakta gerek medya, gerek resmi ideoloji, gerekse muzisyenler ve izlerkitle icin; hem direnis hem kabullenme ogeleri, hem gecmisin ve gelecegin unsurlari, dolayisiyla hem birbiriyle ortusen hem de catisan ogelerin oldugu dinamik bir mucadele alani bulunmaktadir. Bu cercevede calisma; medya, sponsorluk, ideoloji ve hegemonya kavramlarinin teorik statusunden yararlanarak, Turk populer muzik tarihinin bu ozgul ugragini bicimlendiren dinamikleri analiz etme girisimidir.

uluslararası i̇nsan bilimleri dergisi

Media, ideological hegemony and popular music: Golden microphone song contest&lt;p&gt;Medya, ideolojik hegemonya ve popüler müzik: Altın mikrofon şarkı yarışması