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Initially mankind has used materials in nature for his needs and has established an artificial world in time; and thus, the living space has expanded. As is known, mankind is 'doing', in other words, 'producing' for over 2.5 million years. The mass production which began with the First Industrial Revolution had formatted all domains such as economics, product design, marketing and related fields. With the Information Age, the products of post-industrial companies on the market offers product variety to the consumers but also form the consumers through products at the same time. The variety of consumer products have been caused the transformation of the consumer who aims to have his status rather than to afford the basic needs. In summary, the consumer's buying behavior has changed today compared to the previous century. Admittedly, national and international economic dimensions are effective in the consumer formation and transformation. In particular, amount of the production and exportation of the countries that use cheap labor has led to massive product abundance. However, the frame of this article is limited with the terms such as “the change of values”, “persuasiveness”, and “manipulating the consumer” and the use of themse terms. In this respect, it is inevitable to open a discussion with the issues such as the transition from producing for the needs of people to today’s consumer-type within the impact of technology, the product placement and beliefs in consumer’s mind and its place in marketing, the case of necessity as a phenomenon, and changing paradigms. Ozet Baslangicta dogada buldugu malzemeleri ihtiyacina gore donusturerek kullanan insanoglu zaman icinde yapay, sistematik bir dunya kurdu ve boylece yasam alanini genisletti. Bilindigi uzere insanoglu 2,5 milyon yildir ‘yapiyor’, bir diger deyisle ‘uretiyor’. Birinci Endustri Devrimi ile baslayan seri uretim olgusu, urun tasarimini ve bunun tum etki alanlarini sekillendirmektedir. Enformasyon cagi ile birlikte, post-endustriyel sirketlerin piyasaya surdugu urunler, tuketiciye secenek sunarken ayni zamanda bicimlendirmektedir. Piyasaya sunulan urunlerin cesitliligi tuketiciyi, temel gereksinim urunlerinden feragat eden, statu urunlerine sahip olmayi hedefleyen tuketiciye donusturmektedir. Ozetle tuketicinin satin alma davranislari, gecmis yuzyila gore degismistir. Kuskusuz bu donusum ve bicimlenmede ulusal ve uluslararasi ekonomik boyut da etkilidir. Ozellikle ucuz is gucunun kullanildigi ulkelerin uretim ve ihracat miktarlari, devasa urun bolluguna neden olmaktadir. Ancak bu yazinin cercevesi, inandiricilik, deger yargilarinin degismesi ve bunlarin kullanilmasi yoluyla tuketicinin manipule edilmesi ile sinirlandirilmistir. Bu acidan ihtiyaci dogrultusunda ureten insandan, bugunku tuketici tipine geciste teknolojinin etkisi, tuketicinin zihninde olusan kavramlar ve pazarlamadaki yeri, degisen paradigmalar, gereksinim olgusu gibi konularin tartismaya acilmasi kacinilmazdir.

A review on product design, planning and consumer manipulation<p>Ürün tasarımı, planlama ve tüketici manipulasyonu üzerine görüşler