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In the present study, the purpose is to evaluate the opinions of tourists visiting Ihlara Valley located in Cappadocia region about tourism activities in the area. Within the context of the study, a survey study was conducted with 538 domestic and foreign tourists. The collected data were interpreted by calculating their frequencies, standard deviations and mean values. For the participants to be compared according to gender, age and educational status variables, multi-variable variance analysis (MANOVA) was conducted. According to the results, the attitude level of the tourists towards the current state of tourism was found to be moderate and their attitude towards suggestions made to improve tourism activities and protect cultural landscape values was found to be quite high. In addition to this, while no significant difference among the attitudes of the participants was found based on gender variable, significant differences were found depending on age and educational status variables.

Ihlara Vadisi’ndeki turizm faaliyetlerine ve alanın korunmasına ilişkin turist görüşlerinin analizi