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EnglishMega-events are events of short or pre-established duration with large public, financial investment, repercussion and cultural involvement, such as the Olympic Games. Created in antiquity and reestablished by the French Baron Pierre de Coubertin in 1896, the Games have since their idealization not only sporting events but also a program called the Cultural Olympiad, promoting culture through attractions and shows. The objectives of this study are to verify the perception and the involvement of spectators of the Rio 2016 Olympic Games with the Cultural Olympiad. The data were collected from a questionnaire applied to 1233 spectators during the Pentathlon events in the Rio 2016 Games. As a result, spectators questioned about the "amount of information they received about Cultural Olympiad events" reported that received "a lot" (24.8%), "little" (44.8%) and "none" (26.9%) information. When asked if they had "attended any of the Cultural Olympiad events", 39.7% responded positively and 56.8% negatively. The results indicate the need for an evaluation on the dissemination of Cultural Olympiad events, as well as a review of the types of activities proposed for these events. portuguesOs megaeventos sao eventos de curta ou preestabelecida duracao com grande publico, investimento financeiro, repercussao e envolvimento cultural, como os Jogos Olimpicos. Criados na antiguidade e reestabelecidos pelo Barao frances Pierre de Coubertin, em 1896, os Jogos tiveram, desde a sua idealizacao, nao somente eventos esportivos, mas tambem uma programacao denominada Olimpiada Cultural, promovendo a cultura atraves de atracoes e espetaculos. Os objetivos desse estudo sao verificar a percepcao e o envolvimento dos espectadores dos Jogos Olimpicos Rio 2016 com a Olimpiada Cultural. Os dados foram coletados a partir de um questionario aplicado em 1233 espectadores durante os eventos do Pentatlo nos Jogos Rio 2016. Como resultado, os espectadores quando questionados sobre a “quantidade de informacao que receberam sobre eventos da Olimpiada Cultural?” relataram que receberam “muita” (24,8%), “pouca” (44,8%) e “nenhuma” (26,9%) informacao. Quando questionados se haviam “comparecido a algum dos eventos da Olimpiada Cultural”, 39,7% respondeu positivamente e 56,8% negativamente. Os resultados apontam a necessidade de uma avaliacao sobre a divulgacao dos eventos da Olimpiada Cultural, bem como, uma revisao dos tipos de atividades propostas para estes eventos.

Cultural Olympiad Rio 2016: The perception of the Olympic Games spectators