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With the worsening of environmental, economic and social issues in the 1970s, the United Nations initiated multilateral discussions, aiming to rethink development. Football, with an audience estimated at 250 million practitioners and with an industry valued at USD 500 billion has participation in the construction of the sustainable development strategic, as an example you can cite the project Eco Fan, Partnership held by the football clubs of Sao Paulo with the Federacao Paulista de Futebol, businesses, municipalities and NGOs. Soon, the goal of this article is to make a speech about the Eco fan and frame it in the historical context of sustainable development, business sustainability, its positioning and importance in the football industry, classify it as a sustainable innovation as disruptive and present their results. The methodology was qualitative research through the literature review. During the execution of the project, a ton of recyclables collected, planted 16. 260 seedlings of trees, collected 12. 220 of clothes and toys, 3 thousand tons of food and 35 thousand products for distribution. Therefore we can affirm the relevance of the project and the importance of football in building sustainable principles in society, promoting the exercise of citizenship, social inclusion, environmental conservation and income in the football industry.

La importancia de las prácticas sustentables en las organizaciones deportivas: estudio sobre el Proyecto Eco Aficionado