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This article aims to reflect on the concept of representation and its articulation with the critical paradigm of cultural studies, as well as to discuss the media role in the diffusion of ‘racial’ representations, expressed in the black-white categories. Guidelines are also suggested in order to promote media literacy and reflexivity, raising the critical awareness among media audiences.

“Espelho meu, espelho meu, haverá alguém mais belo do que eu?” - Representações mediáticas da ‘raça’