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Anthropological study of the Internet pornography can refer to the cultural communication between the creators of the contents and authors of pornographic sites, as well as between the authors of sites and users, the latter being more relevant to this work as it assumes supracultural activities on the Internet and comprises the pornography users as a distinct population. The aim of this study is to determine, through the categorization of porn clips in the Internet, cognitive schemes and cultural models which explain the principles of such classification and provide the information on the cultural thought that lies behind the interpretation of the Internet pornography during the organization of that particular part of virtual reality by the pornographic sites’ authors and their users. Following methodological means have been applied: ethno-taxonomic analysis and D’Andrade’s folk model of the mind. Categories which appear on web sites are not organized in hierarchies, which means their interrelations had to be inferred. Results showed that categories do not carry sufficient meaning by themselves. Rather, related categories are used to describe concepts, and those concepts frequently derive their meaning from their relation with other concepts. Users also perform the partition of this space by using similar larger segments, whereas the categories themselves are merely preferences within the segment which is currently in focus. One of the observed user behaviours which affects their approach to categorization is their perception of the realistic-spectacular relationship. The users perceive most clips as a staged fiction whose actors take part in it for reasons of self-interest. On one hand, this implies a higher competence of users population; on the other, this relates to the need to define, justify and place the perception of one’s own sexuality within the framework of what is socially acceptable supporting it with the assertion that “no animal was harmed during the making of this movie”, which to a certain extent corresponds to the context outside the pornography in which any behaviour on the Internet is believed to be legitimate just because it is virtual, making the evaluation parameters appear to come down to the esthetic element and the physical safety, while everything has its price. The Internet pornography represents a consistent continuation of the history of pornography because the behaviour exhibited during its use also represents a side effect of a cultural environment of the group using it.

CATEGORIZATION OF PORNOGRAPHIC VIDEO CLIPS ON THE INTERNET: A COGNITIVE ANTHROPOLOGICAL APPROACH