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Objectives : The purpose of this study was to examine the influential fact ors for the choice of dental institutionsamong adult office workers who were one of major medical consum er groups, the relationship between theirhealth promotion lifestyle and their choice of dental institutions, ways of boosting the efficiency of hospital man-agement and differences in differentiation strategies among dental institutions.Methods : The subjects in this study were 160 office workers who were a ged 20 and over and worked in Seoul,North Jeolla Province and South Jeolla Province. They were sele cted by convenience sampling, and a survey wasconducted from February 1 to July 20, 2011. The answer sheets from 149 respondents were analyzed by the statis-tical package SPSS WIN 12.0 except for 11 incomplete ones.Results : As for the selection factors of dental institutions by genera l characteristics, they attached a statisticallyand significantly different importance to convenience according to gender(p<0.05), to reliability, facilities andcleanness according to age(p<0.05), to reliability and convenie nce according to academic credential(p<0.05) and tofacilities and cleanness according to academic credential(p<0.0 1). Concerning the links between the form of usingdental institutions and the selection factors of dental institu tions, they gave a statistically and significantly dif-ferent weight to reliability according to that(p<0.05). Conveni ence(p<0.001) was the primary selection factor ofdental institutions among those who scored higher in health promotion lifestyle.Conclusions : Given the above-mentioned findings, it seemed that the regula r implementation of oral healthplans geared toward workers and the development of educational programs are required to promote the oralhealth of workers. But this study examined the workers in sever al regions only, and the findings might not begeneralizable.(J Korean Soc Dent Hygiene 2011;12(1):179-187)keyword: dental institutions, health promotion lifestyle, workers : , ,

Health promotion lifestyle to the selection factors of dental institutions among some office workers