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Gestational age captured in the electronic health record can support automated pushing of content containing highly relevant anticipatory guidance. Platform features that guide the user through content can be leveraged to promote continued user engagement. Users' desire for easy access to content must be balanced against the need to safeguard protected health information. Digital newcomers may require in-person technical support.

Time to Push: Use of Gestational Age in the Electronic Health Record to Support Delivery of Relevant Prenatal Education Content