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Starting with the current discussions of sustainability, development and sustainable development, and employing asocial representations theory approach, the aim of this study was to identify the meanings the word sustainability has for business administration students at a Public Higher Education Institution. The goal was to highlight the social representations that underlie it or were created as a consequence of it, identifying its meanings based on the determination of the central core and peripheral system, as well as relating them to social, economic, ecological, cultural and spatial aspects. To this end, exploratory, descriptive research was undertaken with the sample formed by 132 business administration students from a public university in Fortaleza, with the criterion of a cessibility employed. The collection technique used was a word evocation test and the inducing word was sustainability. It was possible to state the permanence of sustainability’s representation, which was basically centered on environment. This finding confirms the initial assumption that a naturalist meaning remains for the concept, and there is a certain break with the other dimensions of sustainable development.

REPRESENTAÇÕES SOCIAIS E SUSTENTABILIDADE: O SIGNIFICADO DO TERMO PARA ALUNOS DO CURSO DE ADMINISTRAÇÃO