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This study was carried out due to the severe dearth of research on the role of design in the country's furniture production and market. Accordingly this research represent a decision making model developed to select best solution of role of design in the industry. Four possibilities can be considered as potential solutions: using fashion design in furniture production (S1), using engineering design in furniture production (S2), using a combination of fashion and engineering designs in furniture production (S3), applying leading countries’ design capability with an outsourcing approach in furniture production (S4). The Analytic Network Process and the Super Decision software were used to synthesize and analyze the model. In was found that all calculated decisions were influenced by strategic criteria. A value-weighted competency model was calculated in the first stage with the influence of strategic criteria on the competency model. Hierarchical designs decisions were made for each of the competencies and their subsets (298 sub criteria and 31 middle indices). Paired comparison matrices associated with the degree of importance of each of the competencies were achieved in the second stage. In the final stage, subsets of competencies’ weights and their sub-options were identified with the combination of the competencies and the best solution was obtained.

ANALYSIS OF ROLE OF DESIGN IN FURNITURE PRODUCTION AND MARKET BY APPLYING ANP