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In recent years, research has revealed the importan ce of Corporate Social Responsibility (CSR) and its significant impact on organizational performance. A lso, scholars have recognized that consumers’ attitudes and behaviors towards products and organi zations are greatly influenced by organizational CS R programs and strategies. Consumers are generally re cognized as one of the primary stakeholders of organizations in the marketing exchange process hen ce their perceptions of CSR are important since stakeholders’ perceptions influence organizations' CSR practices. Given the vibrant nature of the serv ic industry in Nigeria in general and telecommunicatio n industry in particular, this study applied the Analytic Hierarchy Process (AHP) Model to determine consumers’ perceptions of the CSR activities and strategy for organizations in the Nigerian Global S ystem for Mobile (GSM) telecommunication industry. To achieve these aims, a sample of 600 consumers of the our major operators in the Nigerian GSM telecommunication industry ( MTN/AIRTEL/GLO/ETISALAT ) were drawn from tertiary institutions using the convenience sampling technique. The data obtain ed was analyzed using descriptive statistics and th e Expert Choice software. Findings show that the CSR activities consumers feel organizations in the Nigerian GSM telecommunications industry should pla ce high priority on are: Organizing or participating in public welfare activities, encoura ging employee’s voluntary welfare programs, Improving employee welfare (facilities and benefits ), Active contribution of tax to government and Contribution to cultural and literacy programs.

Application of AHP to Determine Consumers’ Perceptions of CSR Strategy for Organizations in the Nigerian GMS Telecommunication Industry