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The emergence of the Internet financial model has enabled financial services to benefit thousands of civilians, and has also given rise to a large number of Internet financial enterprises with low operating costs, high efficiency and rapid development. As the supply-side structural reforms continue to advance in depth, the Internet financial industry will carry more reform missions, and will also have excellent development opportunities. The Internet financial enterprises developed under different backgrounds have great differences in their business models and operating methods. Therefore, their operating performance will be very different. It is of great significance to conduct comparative studies on the operational efficiency of different types of Internet finance companies. This paper uses Data Envelopment Analysis (DEA) to analyze the operational efficiency of listed companies in the Internet financial sector, in order to provide the basis for them to optimize the resource allocation, enhance the operation efficiency and explore profitability. The results show that the overall operational efficiency of the Internet financial enterprises is relatively high, but the efficiency gaps between different companies are obvious. Inefficient scale is the main reason leading to low operational efficiency. The Internet financial enterprises should focus on exploring strategies for improving operational efficiency from the perspective of economies of scale management.

Analysis of Operational Efficiency of Listed Companies in the Internet Financial Sector-based on Data Envelopment Analysis