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Based on the synergy between learning, researching and teaching, this paper studied the course teaching reform of Market Investigation and Prediction which is the core curriculum of marketing specialty. This paper firstly analyzed the current teaching situation from angles of learning, researching and teaching respectively. Then the paper discussed the synergy between learning, researching and teaching. Finally, the paper pointed out the concrete measures of teaching reform from both two aspects of in-class and after-class. The article holds that in the teaching of Market Investigation and Prediction course, teachers should promote the teaching by teachers’ learning and researching, which will lead to the students' learning and researching, so as to realize the synergy of learning, researching and teaching. 市场调查与预测课程“学研教”协同研究 吴争程 泉州师范学院陈守仁商学院 泉州 福建 中国 通讯作者 关键词:市场调查与预测;“学研教”协同;教学改革 摘要:本文基于“学研教”协同思想,针对市场营销专业核心课程市场调查与预测教学改革 展开研究。文章首先分析市场调查与预测课程教学现状,从学、研、教三个角度分别审视市 场调查与预测课程,然后从学研教三者协同角度讨论了市场调查与预测的教学改革,最后从 课内和课外两方面指出教学改革的具体措施。文章认为在市场调查与预测课程教学中,应以 教师的学和研来推动教,进而带动学生的学和研,从而实现学研教协同。

Research on the Synergy between "Learning, Researching and Teaching" in the Course of Market Investigation and Prediction