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In order to study the analytical method of product form for Kansei Engineering (KE), this paper studied the organic relationship between product form semantics, design semiotics and the significance level of products based on the Product semantics, Product Semiotics and the Phenomenology, and put forward the four dimension semantic coupling model of product symbol. Then the general step of deconstruction was analyzed based on semantic coupling model and the analytical method was presented for product multi-dimensionality form elements. This paper took intelligent mobile phone as an example, 141 multi-dimensionality form elements were obtained. Furthermore, the comparative verification method was applied to prove the practical application value of the analytical method proposed by this paper. This research provided a new idea and method for the research of KE and perceptual product from the perspective of product semantics.

The Analytical Method of Product Multi-dimensionality Form Elements for Kansei Engineering