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Volunteer tourism is a kind of tourism pattern that combines voluntary service and tourism activities which can provide tourists with higher level psychological experience and spiritual enjoyment. Taking college students of Harbin as research object, this paper analyzes the cognitive characteristics and restrictive factors of volunteer tourism through a questionnaire survey. The study found that the awareness level of college students in Harbin on volunteer tourism is low, and the tourism motivation is characterized by Self-interest and Altruism with a high potential to participate, but restricted by funds, time and safety and other factors. Therefore, this paper proposes the development strategies of improving the awareness of college students’ volunteer tourism, which has a certain practical significance to promote the wide spread and the attraction of volunteer tourism.

A Study on Cognitive Characteristics and Constraints of College Students’ Volunteer Tourism: A Case Study of Harbin College Students