English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Plus

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Zendy Tools

Zendy Open

Rattan furniture industry become one of the leading sector in Indonesia where the biggest rattan processing center palced in Cirebon,West Java. However, there are some constraints in rattan furniture industry in Cirebon which include the increasing of competition among global manufacturers and the government policy that allowed rattan export lead to profits in the competing countries.Therefore, we need a strategy to enhance the competitiveness of rattan products in world markets. This strategy can be obtained by analyzing the value chain. The purposes of this study are to analyze the value chain of rattan furniture products and get the appropriate competitive strategy to be implemented by each actor within value chain. The method is carried out financial analysis, SWOT analysis, Diamond Competitiveness analysis, and analysis of Critical Success Factor (CSF). Object of research are companies which are members of the Association of Indonesian Furniture (ASMINDO) Cirebon that produced single chair rattan. From the results of data processing and analysis, the strategies that can be applied in suppliers are to establish a subsidiary in the available raw materials and merged with the company. The strategies that can be applied in the company are applying its labor costs per unit of product produced, the allocation of funds for promotion, buyers prioritize subscriptions, sharing information and innovation with the buyer, has a high flexibility in terms of quality and price, collaborate with associations and government in exhibitions, and merged with another company or with suppliers. While strategies that can be applied in buyer in this case wholeseller are to lower the price of the product, maximize promotion and maintaining good relationships with companies that already trusted

j ti undip jurnal teknik industri

USULAN STRATEGI UNTUK MENINGKATKAN DAYA SAING PRODUK MEBEL ROTAN SINGLE CHAIR DENGAN ANALISIS RANTAI NILAI (Studi Kasus : Klaster Mebel Rotan Kab. Cirebon)