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Online dating has modernized traditional partner search methods, allowing individuals to seek a partner that aligns with their preferences for attributes such as age, height, location, or education. Yet traditional forms of partner selection still exist, with continued parental involvement in the matching process. In this paper, we exploit different matchmaking methods with varying degrees of youth autonomy versus parental involvement. We use a unique dataset collected in Chengdu, China, where profiles from the blind date market ( n  = 158) capture parental preferences and profiles from an online dating website ( n  = 500) capture individual preferences. Regarding gender, we find that men generally display a desire for women younger, shorter, and less educated than themselves, while women desire older and taller men of the same education as themselves. With regards to parental influences, we find parents specify a narrower range of accepted partner attributes. Further, we find an interaction effect between gender and generational influences: the preferences of parents advertising their daughters on the blind date market show a greater discrepancy in attribute preferences to the online daters than parents advertising their sons.

the journal of chinese sociology

The mediation of matchmaking: a comparative study of gender and generational preference in online dating websites and offline blind date markets in Chengdu