Open AccessExpressing Demands or Offers: How to Promote Volunteering Using Visual and Verbal Appeals
Author(s) -
Fabienne Bünzli,
Katarina Stanoevska,
Martin J. Eppler,
Alena Hofer
Publication year - 2022
Publication title -
international journal of business communication
Language(s) - English
Resource type - Journals
eISSN - 2329-4892
pISSN - 2329-4884
DOI - 10.1177/23294884221104799
Subject(s) - persuasion , depiction , gaze , psychology , social psychology , matching (statistics) , nonverbal communication , face (sociological concept) , advertising , cognitive psychology , communication , sociology , linguistics , business , social science , philosophy , statistics , mathematics , psychoanalysis