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Although the research on social-economic and demographic inequities of parents and their approach to formal child care (early childhood education and care [ECEC] system) is increasing, the territorial effects on child care remain underresearched. In Lithuania, the importance of the accessibility and availability of formal child care services are highlighted by the political agenda. However, the residential location is not considered enough to explain the differences in parental approach to child care in rural and urban regions. The article seeks to analyze how families’ child care choices and family welfare priorities are related to parental socioeconomic backgrounds, territorial dimension (residential location of parents), and general life satisfaction. The article uses the subsample of representative population survey data of the working-age generation cohort (34–48 years old cohort), focusing on respondents who have children below 4 years old and benefit from formal child care services in Lithuania. The main results contribute to explaining parental preferences to benefits-in-cash or services-in-kind (child care) family welfare priorities and their socioeconomic backgrounds, including residential location. The less is the residential location size (rural areas), the more likely respondents would support the benefits-in-cash system rather than formal child care services.

Family Choices on Welfare and Territorial Disadvantages: The Perception of the Child Care Services Approach in Urban and Rural Areas