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This article examines “core socialist values” as a part of the China Dream discourse, in the context of the Chinese Communist Party (CCP)’s search for alternative sources of legitimacy. Using the “visualising our values” poster collection and the “China Dream Child” campaign as case studies, this article argues that such narratives form a crucial part of the CCP’s continuing legitimisation strategy, where the party emphasises its role in providing moral authority and guidance for the general public. In order to lay such claims, the narratives focus on romanticising and homogenising both the imperial and the socialist past, while projecting a strong sense of optimism for the future, based on similar hopes of continuity and homogeneity.

Romanticising the Past: Core Socialist Values and the China Dream as Legitimisation Strategy