Open AccessEffects of an icon-based menu labelling initiative on consumer food choice
Author(s) -
Claire Kerins,
Katie Cunningham,
Francis Finucane,
Irene Gibson,
J. Jones,
Colette Kelly
Publication year - 2016
Publication title -
perspectives in public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.841
H-Index - 32
eISSN - 1757-9139
pISSN - 1757-9147
DOI - 10.1177/1757913916640826
Subject(s) - icon , labelling , advertising , sample (material) , food choice , service (business) , marketing , food labeling , full service , business , psychology , computer science , medicine , food science , commerce , chemistry , criminology , chromatography , pathology , programming language
The purpose of this study was to examine the impact of an icon-based menu labelling initiative on consumer buying behaviour.
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