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Since the early 2010s, there has been a proliferation of new platforms for children’s stories (e.g. storybook apps or iBooks), but not necessarily greater diversity of story content or children’s greater interest in reading. This article argues for a new approach to address the apparent paradox of a wider availability of children’s literature combined with children’s eroded reading interest. The issue is suggested to be addressed by considering the agency and aesthetic dimensions which lie at the heart of personalisation theory. Translating agency into reading practice means establishing children’s early authoring, which can result in an eclectic approach to content and increased reading motivation, as long as children’s aesthetic choices are fully supported. However, it is also argued that early authoring should not be conflated with achieving an overly child-centred literature, which would ignore the reciprocity dimension of community and society relations. Digital book-making is suggested to offer original concepts which might provide an alternative approach for future work in the area of early authoring.

Personalisation: A theoretical possibility to reinvigorate children’s interest in storybook reading and facilitate greater book diversity