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Using a gendered psychology of health approach, we examine the effects of the culturally idealized form of masculinity—hegemonic masculinity—for both men and women’s health attitudes and behaviors. Using data collected across four studies ( N = 805) during the COVID-19 pandemic, we found that stronger endorsement of hegemonic masculinity related to health attitudes antithetical to mitigation strategies (e.g. more engagement in risky behaviors, less support for federal mandates) and evaluations of how political leaders have responded to COVID-19. These effects did not differ by gender suggesting that hegemonic masculinity has implications for both men and women’s health.

Men’s and women’s endorsement of hegemonic masculinity and responses to COVID-19