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Understanding what ties precarious workers to online organizations and what makes them drift away is a key issue in today’s digitalized world. In this article, we present a study of a blog portal developed for commercial purposes and show how professional and amateur bloggers engage in this emerging online community and organization. We develop new understandings of dynamic relationships between boundaries, roles and identities, and offer an analysis of how identities are (re)constructed in interaction with others in fluid online spaces. We theorize boundary work as a form of identity work, elucidate how roles influence the way individual and collective identity constructions are intertwined, and highlight the importance of emotions in conformist and resistant identity work online. Our study has broader implications for understanding identities in the age of technology and precarity.

Boundaries, Roles and Identities in an Online Organization