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This article argues that the growth of free-range labelled egg and chicken shows that the public wish to buy foods produced via higher welfare standards. It summarises the main reasons for dissatisfaction with the current regulation of animal welfare standards in Australia and shows that labelling for consumer choice is not enough to address public concerns. It critically evaluates the degree to which recently proposed new animal welfare standards and guidelines for poultry would address these problems and concludes that the new standards are not sufficient and that more responsive, effective and independent government regulation of animal welfare is required.

A public appetite for poultry welfare regulation reform: Why higher welfare labelling is not enough