Open AccessFrom the Editor
Author(s) -
Sanford Grossbart
Publication year - 2002
Publication title -
journal of macromarketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.845
H-Index - 55
eISSN - 1552-6534
pISSN - 0276-1467
DOI - 10.1177/0276146702238218
Subject(s) - macromarketing , business , political science , sociology , marketing
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