Open AccessPursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel
Author(s) -
Peeyush Gupta,
Michelle D. Steward,
Jim Narus,
D V R Seshadri
Publication year - 2021
Publication title -
vikalpa
Language(s) - English
Resource type - Journals
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/02560909211054700
Subject(s) - marketing , transformation (genetics) , business , digital transformation , digital marketing , political science , biochemistry , chemistry , gene , law