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The widespread use of big social data has influenced the research community in several significant ways. In particular, the notion of social trust has attracted a great deal of attention from information processors and computer scientists as well as information consumers and formal organisations. This attention is embodied in the various shapes social trust has taken, such as its use in recommendation systems, viral marketing and expertise retrieval. Hence, it is essential to implement frameworks that are able to temporally measure a user’s credibility in all categories of big social data. To this end, this article suggests the CredSaT (Credibility incorporating Semantic analysis and Temporal factor), which is a fine-grained credibility analysis framework for use in big social data. A novel metric that includes both new and current features, as well as the temporal factor, is harnessed to establish the credibility ranking of users. Experiments on real-world datasets demonstrate the efficacy and applicability of our model in determining highly domain-based trustworthy users. Furthermore, CredSaT may also be used to identify spammers and other anomalous users.

CredSaT: Credibility ranking of users in big social data incorporating semantic analysis and temporal factor