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The theoretical starting point of Joseph Nye’s soft power theory is the dissatisfaction towards the explanatory power of the international relationship pattern. He thinks that realism emphasize too much the hard power. However, today, culture, policy and sense of value become more and more important in the international relationship. In that case, all the countries should learn to use new power source to realize its goal. The new source of power is called “the soft power” by Joseph Nye. Ideological and political education not only has the Chinese characteristic but also significantly represents the soft power. Thus, enhance the education of mainstream culture and core value of socialism for the college students, guide them to set up the correct sense of value, develop the ideological and political education healthily and enhance the national soft power.

Joseph Nye’s Soft Power Theory and Its Revelation Towards Ideological and Political Education