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This article analyses how Twitter users communicated about Hitler on his 127 th birthday. It employs an empirical critique informed by critical Marxist theories of fascism. The analysis is based on a dataset of 4,193 tweets that were posted on 20 April 2016, and that used hashtags such as #Hitler, #AdolfHitler, #HappyBirthdayAdolf, #HappyBirthdayHitler. The results provide indications about how fascism 2.0 works. There are various strategies that fascism 2.0 uses, such as online authoritarianism, online nationalism, an online friend-enemy scheme, and online patriarchy and naturalism. The growth of fascism 2.0 is a consequence of a ‘fascism-producing’ crisis of society that requires adequate anti-fascist responses and strategies.

Fascism 2.0: Twitter Users’ Social Media Memories of Hitler on his 127th Birthday