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PEREIRA, LEONARDO A. Evaluation of the maturity of the product design process in product development in small and mediumsized industrial enterprises . 2012, 130 f. Dissertação (Mestrado) Escola Politécnica da Universidade de São Paulo, São Paulo, 2012. The ongoing intensification of competition in the industry requires the adoption of compatible standards for business processes. This study evaluates the product design, the main link in the process of product development and key factor for competitiveness and innovation. The research project focuses on the product design maturity in small and medium industries of the Brazilian metal-mechanic sector. It identifies the main activities for the diagnosis of maturity, with priority given to technological activities, but including management activities when essential for the evaluation. The field research uses computational resources and data collected between nineteen companies. The results discussed and an appropriate statistical treatment allows the creation of a system for assessing the product design maturity. It provides a discussion on the correlations between maturity evaluation of product design and performance of products and companies. The main conclusion of the study begins with the maturity assessment and unfolds on the analysis of activities that require improvements to raise the stage of product design in companies. The proposed methodology is replicable in other contexts within the discussed limits of applicability. Suggestions are offered for further academic studies or practical applications business.

Avaliação da maturidade do projeto do produto no processo de desenvolvimento de produtos em pequenas e médias empresas industriais.