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People form impressions of their dialogue partners, be they other people ormachines, based on cues drawn from their communicative style. Recent work hassuggested that the gulf between people's expectations and the reality of CUIinteraction widens when these impressions are misaligned with the actualcapabilities of conversational user interfaces (CUIs). This has led some torally against a perceived overriding concern for naturalness, calling insteadfor more representative, or appropriate communicative cues. Indeed, some haveargued for a move away from naturalness as a goal for CUI design andcommunication. We contend that naturalness need not be abandoned, if we insteadaim for ecologically grounded design. We also suggest a way this might beachieved and call on CUI designers to embrace incompetence! By letting CUIsexpress uncertainty and embarrassment through ecologically valid andappropriate cues that are ubiquitous in human communication - CUI designers canachieve more appropriate communication without turning away from naturalnessentirely.

Embrace your incompetence! Designing appropriate CUI communication through an ecological approach