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A new method, based on the original theory of conservation of sum of kineticand potential energy defined for prices is proposed and applied on Dow JonesIndustrials Average (DJIA). The general trends averaged over months or yearsgave a roughly conserved total energy, with three different potential energies,i.e. positive definite quadratic, negative definite quadratic and linearpotential energy for exponential rises (and falls), sinusoidal oscillations andparabolic trajectories, respectively. Corresponding expressions for force(impact) are also given. Keywords:Comment: 14 pages, 3 figures, scehudled for IJMPC 17/ issue

STOCK MECHANICS: A GENERAL THEORY AND METHOD OF ENERGY CONSERVATION WITH APPLICATIONS ON DJIA