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The purpose of this study was to determine levels of knowledge and understanding of rip currents and beach safety by typical summer beach users in the United Kingdom (UK). In addition, the study sought to establish where individuals obtained their knowledge about rip currents for two reasons: 1) to gauge the effectiveness of how and where this knowledge was obtained, and 2) how education strategies need to be developed or improved. In their study of a rip current intervention program, Hatfield, Williamson, Sherker, Brander, and Hayen (2012) concluded that education and campaigns do improve rip current awareness. Therefore to develop such a scheme in the UK, we needed to know current levels of understanding on

Public Understanding and Knowledge of Rip Currents and Beach Safety in the UK