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This paper explores the interpretative resources which news and features journalists in Aotearoa New Zealand draw on in making sense of their reporting on Māori people and themes. As many commentators and scholars have noted, often in blunt terms, the news media in Aotearoa New Zealand fail, by a range of criteria of good journalism, in their reporting of Māori individuals, society and culture. In particular, a very limited range of themes and topoi is drawn upon in their coverage. That limited range is, moreover, one familiar to scholars of ethnic prejudice in many western cultures. I detail some of those criticisms shortly, but the paper builds on rather than details existing findings. Based on detailed interviews with seven newspaper and magazine journalists, its argument is instead that, while the journalists were sometimes aware of limitations and shortcomings in their reporting of what is usually called ‘Māori affairs’ or ‘race relations’, they drew on a limited repertoire in talking about what was wrong with the coverage or what might be done differently. Their interpretative resources to reflect on that reporting were tightly circumscribed. The paper concludes with some thoughts on the implications of its argument for journalism education. Context The interviews carried out for this paper took place in the particular place and time of Aotearoa New Zealand in early 2005. That context needs some discussion, as it shaped both the interviews and the analysis undertaken below. The year 2004 saw matters of land, ethnicity and nationhood actively and deliberately politicised in what could be described as a backlash against the decolonisation process in Aotearoa New Zealand. Iwi or regional Māori institutions have been expanding steadily since the 1980s, particularly in education, broadcasting and health. Some iwi have also been growing richer, as land, fishing rights and other resources are given in partial recompense for historical injustices. In January 2004, National Party leader, and leader of the opposition, Don Brash called for an end to what he called ‘racial separatism’ in the country’s administration, which he argued treated Māori differently in such areas as health and education and had led to a ‘culture

The interpretative resources of Aotearoa New Zealand journalists reporting on Māori