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Do Māori initiatives by Māori and for Māori really help Māori? In order for me to answer this question I will discuss ‘Hokowhitu’, a rangatahi life-skills programme designed specifically for Māori, by Māori, using a kaupapa Māori approach. The programme was part of a research project undertaken by the School of Physical Education at the University of Otago and was aimed at Māori rangatahi who were susceptible to alcohol and drug abuse within their micro-interactive surroundings. After a description of the programme I will finish with a discussion on how the programme influenced me personally with a critical analysis based entirely on my personal thoughts which should not be used to undermine the objectives of the creator of the programme.