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The recent investigation was sold out in institutions considered cultural urban tangible patrimony (real estate) at the municipality of Cumanayagua. It is born starting from a study when the level of ignorance was evaluated that about the theme culture patrimonial they possess the community’s inhabitants, so that it becomes elaborate and its implements a strategy of communication that it permits promoting architectonic places: Casa Ramirez, la iglesia catolica, el Casino Espanol, el liceo y el cementerio in order that they be appreciated and valorated like symbolic elements and self-defining of the locality. With a synergetic focus among the different organisms, companies and educational institutions communication it can get a bigger link and recognition of these institutions with the inhabitants, it favorites the level of engaged and identification with these and it changes into his public objectives.

Estrategia de comunicación para promocionar el patrimonio cultural urbano tangible (inmueble) en el municipio Cumanayagua.