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This paper focuses on comparison of two different elicitation formats commonly used in the Willingness-to-pay method. It compares the difference in influence of chosen respondents’ characteristics on their willingness to pay for evaluated non-market good applying the take-it-or-leave-it (single-bounded choice) and take-it-it-or-leave-it with follow-up (double-bounded choice) elicitation formats. The good evaluated in the presented article is recreation in nature-based areas. The research is conducted in two primer nature-based recreational areas in the Czech Republic (National Park Sumava, National Park Podyji). The data sources are gathered from a tourist survey carried out in both the studied areas. A logistic regression is used for evaluation of the results. Based on the analysed method, two models are developed. The binary model elaborates the take-it-or-leave-it approach and the ordinal model elaborates the extended approach – take-it-it-or-leave-it with follow-up. The influence of personal and socioeconomic tourists’ characteristics on their willingness to pay is predicted in both models and consequently compared. The predictors analysed include sex, age, education, frequency of visitation of studied areas, and total costs spent during the actual visit.

Comparison of take-it-or-leave-it and take-it-or-leave-it with follow-up elicitation formats - case study of Czech national parks