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Fruit consumption and production in Slovakia was very low for many years and it is still decreasing. Paradoxically, population consume less fruit today as it was in 1990 although the supply of home made and imported fresh fruit has got better.The aim of the paper is to identify and analyse the attitude and behaviour of Slovak fruit consumer from Nitra region on the basis of questionnaire research. The main task is consumer perception of information about fruit and also difference between home made fruit from Slovakia and imported soft climate fruit from abroad. We have used an association analysis to find out dependence between individual answers and respondent identification characteristics (gender, age, education, residency).As a result the interest in fruit place of origin depends on the age of respondent and thereby on the previous fruit purchase experience – negative or positive one, respondent opinion of fruit qua­li­ty class labeling in stores in Slovakia depends on respondents residency, prefering of home made soft climate fruit by its purchase in comparison to imported fruit depends on the age (previous ex­pe­rien­ce) of respondent – consumer.

Fruit labeling and difference between home made and imported soft climate fruit from Slovak consumer point of view: case study from Nitra region