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The investigation of factors contributing at making humans trust AutonomousVehicles (AVs) will play a fundamental role in the adoption of such technology.The user's ability to form a mental model of the AV, which is crucial toestablish trust, depends on effective user-vehicle communication; thus, theimportance of Human-Machine Interaction (HMI) is poised to increase. In thiswork, we propose a methodology to validate the user experience in AVs based oncontinuous, objective information gathered from physiological signals, whilethe user is immersed in a Virtual Reality-based driving simulation. We appliedthis methodology to the design of a head-up display interface delivering visualcues about the vehicle' sensory and planning systems. Through this approach, weobtained qualitative and quantitative evidence that a complete picture of thevehicle's surrounding, despite the higher cognitive load, is conducive to aless stressful experience. Moreover, after having been exposed to a moreinformative interface, users involved in the study were also more willing totest a real AV. The proposed methodology could be extended by adjusting thesimulation environment, the HMI and/or the vehicle's Artificial Intelligencemodules to dig into other aspects of the user experience.

Building Trust in Autonomous Vehicles: Role of Virtual Reality Driving Simulators in HMI Design