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This paper aims to investigate the influence of corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by the global mindset in the internationalization process of franchisors from an emerging country by answering the following question: Which is the impact of global mindset on the level of internationalization?,A survey of 104 companies was conducted with franchise managers to compare Brazilian (domestic-only and internationalized) franchisors and foreign franchisors who operate in Brazil. The data collected were analyzed through descriptive statistics, ANOVA and regression analysis.,Results showed that the firm’s experience in international markets (measured by the number of years operating in foreign countries) has a positive relation to corporate global mindset. Developing a stronger corporate global mindset should help Brazilian franchises to grow internationally. The findings indicate that Brazilian franchisors fall behind their foreign counterparts in terms of international experience, which affects the skills, knowledge, disposition and organizational structure needed to be successful outside their home market.,Franchisors who decide to internationalize should carefully consider the need for developing a global mindset, especially in terms of investing in communication technologies, adequate human resources and an organizational structure to support international operations.,This research contributes to the international franchising literature by exploring the role of global mindset in the context of franchises from an emerging market. Using a multidimensional concept of corporate global mindset, comprising global orientation, global knowledge and global skills, this study adds another aspect of international franchising beyond institutional and economic explanations.

The influence of corporate global mindset on international franchising