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METHODS: Geospatial patient demographic data of practice-referrals was collected at two time periods: premarketing (12/1/2013–6/30/2014) and post-marketing (7/1/2015-3/31/2017). Potential referring centers with maximum referral-potential were identified and a personalized, targeted, marketing plan was implemented via deployment of consistent and relevant cross-service information. Patient access was improved with implementation of agile referral-logisitics. Post-study, we measured our referrals, and created a new strategic plan for future growth.

Abstract: ‘Community-Responsive’ Practice Building in Plastic Surgery: Implementing Business Development Tools and Outreach