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Products that have the best quality are products that are produced by researching consumer's need. Product indicators that have the best quality are the linkages between technical characteristics and consumer's need. PT XYZ is a company engaged in the production of crumb rubber products. However, the products produced are not by the needs of consumers because there are differences between the indicators required and the indicators produced by the company. The purpose of this study is to identify technical characteristics that are by consumer needs. The method that can be used is the Quality Function Deployment (QFD) method. The QFD method is a method that relates the relationship between consumer needs and product characteristics to obtain the products quality. In other words, by using the QFD method, consumer needs can be translated into technical characteristics so that improvements can be made to prioritized technical characteristics. The results obtained from this study are stating that the priority characteristics obtained are the speed of production with a difficulty level is 4, the degree of importance is 21%, and the estimated cost is 18%.

Technical characteristics’ determination of crumb rubber product by using quality function deployment (QFD) phase I