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Contemporary commercial agricultural production in the Western Cape bears the legacies of longstanding racialised paternalism. Attending to interpersonal interactions and expectations in this milieu, this paper interrogates the changing conceptions and experiences of poverty, personalism, and development among farmworkers in the neoliberal 2010s. Central to the analysis are two vignettes. The first captures interaction between an employer and an employee of a relatively progressive farming business, and the second presents the experiences of a woman farmworker with an empowerment project run by a non-governmental organisation. Both vignettes show how claims to develop or empower inadvertently affirm the disempowerment of those being developed or empowered, while the privileged status of those doing development remains unchallenged. The Afrikaans idiom of ‘ as jy arm is, is jy fokol!  [if you’re poor, you’re nothing]’ brings out the rawness of emotions, expressing a breach in promises of development, as a way out of poverty and powerlessness. Despite the nominal moral consensus over poverty reduction objectives and policies, the neoliberal economy of development in post-apartheid South Africa produces its own social and material inequalities. The burdens and humiliations resulting from changing character of inequalities manifest in interpersonal interactions, perpetuating feelings of worthlessness among the working poor.

As jy arm is, is jy fokol! – poverty, personalism, and development: farmworkers’ experiences of neoliberal South Africa