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Crucible experiences are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values and behavior of leaders. Through in-depth interviews with 32 public relations leaders, we examined how crucible experiences specifically shaped them to practice servant leadership. Through the narratives they constructed about these experiences, we were able to learn specific details about these experiences, the lessons they gleaned and how they shaped and transformed their character, virtues and leadership style. These insights matter, because public relations leaders have the potential to serve as ethical role models for their employees and colleagues.

The Impact of Crucibles in Developing Public Relations’ Character and Competencies as Servant Leaders