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The South African edition of the American men’s lifestyle magazine,  Gentlemen’s Quarterly  or  GQ , launched in December 1999/January 2000.  GQ Style , an aspirational supplementary magazine, sold separately to the parent publication, is evidence of the immense interest of  GQ’s  readers in sartorial distinction. The situatedness of this publication in a democratic South Africa tremendously sensitive to an intersectional politics has forced it to adapt. Through semiotic analyses of photographic tableaus, it becomes apparent how the magazine uses a Camp performance of masculinity as a marker of playful distinction for a new generation of almost exclusively Black readers. This article argues that in the current fantasy world of  GQ Style , Afropolitanism implies a “remix” of the esthetic genealogies of Anglo-America. It also argues that  GQ Style  is complicit in the maintenance of epistemic coloniality.

GQ Style : coloniality and camp in fashion for men