English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In this essay, I utilize the U.S. Congress’ DAIRY PRIDE Act to critique the animal-sourced dairy industry's use of legislative and nutritional discourse to claim the name “dairy” and its analogs. Contextualizing the role of naming, re-naming, and un-naming in environmental communication, I begin with an overview of the U.S. animal-sourced dairy industry’s effort to suppress plant-based alternatives through strategic un-naming practices. I call this genre of un-naming “hypocognitive rhetoric.” I problematize hypocognitive rhetoric by demonstrating how the U.S. animal-sourced dairy industry uses this rhetorical strategy to obfuscate alternative (more specifically, plant-based) agricultural futures. In claiming dairy’s name and painting industrialized, animal-sourced dairying practices as natural, normal, and necessary for human advancement, the animal-sourced dairy industry not only renders invisible the human inequities inherent in animal-sourced dairy production and consumption, but also cloaks the experiences the nonhuman animals used for lactation.

Dairy Pride: Hypocognitive Rhetoric and the Battle for Dairy’s Name