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Nonprofit digital new organizations, which are proliferating all over the world, are praised for their innovations in audience-focused interventions in journalism. Drawing on direct observation and in-depth interviews, this case study explores audience engagement practices within nonprofit newsrooms in South-East Europe, in order to elaborate on the impact of professional norms on such engagement in a complex media and political environment. This analysis explains how two nonprofit organizations in Kosovo have reinvented engagement by adopting a digital crowdsourcing platform that facilitates bottom-up storytelling and a public service model that transcends traditional journalistic roles. Unlike previous engagement models observed in societies with traditional professional culture, this study reflects how nonprofits with flexible professional boundaries find ways to expand engagement by also practicing advocacy and accountability.

The Monitorial Role of Crowdsourced Journalism: Audience Engagement in Corruption Reporting in Nonprofit Newsrooms